Branding

Snoop Dogg Drops Snazzle Os Snacks (with a Special Ingredient)

Entertainment icon reimagines his favorite crispy, onion-y snack as a cannabis-infused, shareable, savory chip.

Published

2 years ago

November 6, 2022

Brad Cheng

Snazzle Os come in two new zesty flavors: Onion and Spicy Onion. “If Snoop Dogg put his name on these onion-y edibles, they must be damn good. This bag’s loaded with 100mg of THC … so grab some friends and sizzle the fizzle like your favorite uncle, for shizzle,” says the company. PHOTO TSUMO SNACKS

Snoop Dogg is putting some real “fun” into his ‘Snazzle Os’ chips, a THC-infused tribute “reminiscent of” the legendary rapper’s favorite onion-flavored snack (which shall remain nameless here; Hint: Rhymes with “bunions’).

Teaming up with TSUMo Snacks, an Oakland, CA-headquartered maker of salty, savory edibles and chips, Snoop and TSUMo dropped their new Snazzle Os’ THC-infused chips at MedMen locations in LA on Sunday.

“There are plenty of sweet edibles out there,” said Snoop Dogg. “So when I created this product I wanted to put the Dogg twist on it, which is why I’m bringing the savory THC-infused crispy onion-flavored rings to my home state of California. You know that if I’m going to put my name on something, it’s guaranteed stamped Snoop D-O-Double-G fresh.”

TSUMo reports its sales have increased eight-fold since it began carving a niche as a maker of boldly flavor snacks — taking a step away from the sweet-toothed gummies market. TSUMo’s Snazzle Os also lean into serving the shared-cannabis experience — products designed for group-sharing and munching — coming portioned in 100mg bags.

Snazzle Os debuts exclusively on MedMen’s California dispensary shelves through Oct. 20. Snazzle Os will launch statewide afterward at additional partner dispensaries across the Golden State.

TSUMo Snacks x Uncle Snoop partnership will feature a limited-edition merchandise line, complete with tracksuit, gold chain, socks and more as an homage to classic California hip-hop culture. Superfans will be able to enter to win merch via a social media contest through TSUMo Snacks’ Instagram handle, @Tsumosnacks during key times throughout the year as new merch drops.

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