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GCT Fall Quarter Planning Calendar

The dates and events you need to know to prime your business for success in September, October and November.





GRANDPARENT’S DAY is celebrated in SEPTEMBER or OCTOBER in many countries. Check what date it falls for you and promote a special sale on products that ease folks’ aches and pains.

SEPTEMBER 17 is the first day of OKTOBERFEST! Spotlight your “hoppiest” flower strains (the ones with high levels of the terpene humulene, like OG Kush and GSC) as an homage to Germany’s rollicking beerfest.

A pair of dates in OCTOBER—first, WORLD ANIMAL DAY (Oct. 5) and in the U.S., NATIONAL CAT DAY (Oct. 29)—are opportunities to promote pet CBD products, perhaps with a “Bring Your Pet” store event.

If you’re not using HALLOWEEN to highlight your adult-use treats for grown-up ghosts and goblins, then you’re missing out on all the spooky fun.

It’s the kickoff of the FIFA WORLD CUP on NOVEMBER 21! Every watch party needs THC- and CBD-infused treats and drinks … make sure football fans in your area have yours!

NOVEMBER 25 is BLACK FRIDAY, the infamous post-Thanksgiving orgy of consumer culture. Why not make your store a calming sanctuary for shoppers instead of another cutthroat gladiatorial arena full of squashed toes and frayed nerves.

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