Curaleaf’s ‘The Farmer’s Select’ Program Earns California’s Craft Growers a Place in the Sun

Curaleaf of Wakefield, MA (CURA.CN) (OTCQX: CURLF) has teamed with Santa Barbara based Autumn Brands for its third “The Farmer’s Select” collaboration and announced the availability of their limited-release products across California.

In its third craft cannabis partnership, a program the company launched in July, Curaleaf puts the spotlight on the quality, consistency and sustainability of Autumn Brands — a woman-and-family-owned farm nestled on the increasing popular cannabis fields of Santa Barbara County.

The collaboration with Curaleaf —ranked #1 in GCT’s Global Cannabis 50 ratings of world’s largest public cannabis companies—sees Autumn Brands’ flower transformed into Curaleaf’s popular Select Elite Live Oil. The limited-edition product line is now available at California dispensaries in three strains including Jetlato (sativa), Pineapple MAC (hybrid) and Banana Jelly (indica).

Finding distribution under Curaleaf’s reach both brings the craft-cannabis grower into a wider markets and empowers the Autumn Brand name. The program reflects Curaleaf’s commitment to uplifting smaller operators across the Golden State.

“With each Farmer’s Select partnership, we aim to highlight the skills of innovative growers, talented extractors and craft operators that are vital to the success of the California cannabis industry,” says Matt Darin, CEO of Curaleaf. “This program is another example of how operators both large and small can work together to creative a quality product and an inclusive, diverse industry.”

Select previously partnered with Sonoma Hills Farm in April 2022 and Delighted Farms in July 2022 – both limited-edition product lines sold out in less than two weeks.

“We are thrilled to be a part of The Farmer’s Select Program and support Curaleaf’s efforts to uplift smaller, licensed operators across the state,” says Autumn Shelton, CFO and Co-Founder of Autumn Brands.