Potential Future Readers Tell Us What They Want in a Cannabis Publication

SPECIAL NOTE: Normally, magazines run letters from readers about articles from past issues. But as a new publication, we don’t have any past issues! So for very our first INBOX, Global Cannabis Times reached out to some select industry members and asked them what they’d like to see in a new B2B cannabis publication. Here’s what they had to say. Let’s check back with readers in later issues to see if we’ve delivered what you want from us.

• Please highlight the need for a clear business path for the industry! From banking to interstate and international commerce, everyone needs to know more to be successful. Looking forward to reading more! — Derek Besenius, LabCann, Nashville, TN
• I like your angle. I’d like to hear more direct commentary from operators that isn’t so whitewashed for investor or customer purposes. — Leah Madden, Sava, Oakland, CA
• I think there should be more sharing of real stories about real people and real companies with an emphasis on diversity and inclusion. — Davina Kaneohe, Element Apothec, Encino, CA
• I would love to see cannabis media focus on complex social issues that intersect with the cannabis space, and do more to highlight brands and companies that are purpose-driven, truly sustainable and owned by women and people of color. Highlighting other parts of the culture like music, events, art and travel helps make cannabis content relatable to people new to the industry as well. — Megan Prusynski, Doobie Nights, Santa Rosa, CA
• I look forward to more professional podcasts and discussions about the business side of cannabis as it pertains to running a successful cannabis business. — Tyler Ryan, Oasis Cannabis, Las Vegas, NV
• We need consumer education to help break the stigma of cannabis, as well as misconceptions about potency, terpenes, genetics, etc. I’d also like more on incorporating sustainability in our business practices and legislation to ensure this industry is set up for longevity and success without adding to our environmental issues as a planet. — Jessa Burgess, Smokey’s, Garden City, CO
• Guide us on how to get around the insane amounts of regulations! And let us know who’s having success and where. — Adrienne Airhart, The Higher Path, Sherman Oaks, CA
• While I like to keep on top of state and federal legislation, most publications tend to focus on this. I like to read about a wider variety of topics. Especially about cultivation as that is where I work. — Vaughn Johnson, Lightshade Labs, Denver, CO
• Cannabis industry media needs to vet the people who write for them better. I’m tired of seeing newspaper columnists who “just started smoking cannabis” try to be authorities on what’s right for us. — Maggie Wilson, Fruit Slabs, Long Beach, CA

We always love to hear from readers. Send your INBOX letters to us at editor@gctmag.com