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Use Cannabis-Friendly Social Media Communities for Enriched Advertising

Kaya redesigns its former cannabis dating app, High There, enabling companies to better connect with cannabis enthusiasts.




Kaya Now’s direct-to-consumer platform operates a cannabis-friendly social media mobile application, newsletter and website that inform a business-to-business platform, a verticalized marketplace that enables digital advertisers to reach audiences at scale and better understand preferences of cannabis consumers. PHOTO KAYA NOW

Save for Twitter’s recent recanting of cannabis advertising on its platform, most mainstream social media apps censor cannabis content—hamstringing company’s use of social media to promote cannabis products and weed-related content. Kaya Now, a media and technology holding company bringing comprehensive solutions to the advertising space, today announced that it has launched a new and improved version of its weed-friendly High There app— which was originally launched as a cannabis dating site.

A safe, moderated, digital canna-friendly community, the latest High There app is designed to elevate the user experience with industry-led content and several new features. The app introduces “Rooms”, a live chat feature to enable quick connections and conversations between users; “Global Stories”, a feature where users can share stories with their followers and contribute to global community experiences with photos and videos; and “Discover”, a feature that customizes users’ feeds based on their past likes, dislikes and interests.

“Over the last several months, we have worked hard to enhance the High There app to reach parity with some of the world’s leading social media platforms, so we are thrilled to have reached this important milestone,” said Jamie Solis, Kaya’s Chief Content Officer. “We’ve come a long way from the app’s original version, which focused on cannabis-friendly online dating. Today, the High There app prioritizes content over connections, providing users with a customized app experience that curates educational media from trusted cannabis news sources and interactive content from leading creators who can use this safe, open platform to grow their following.”

The app also shares content from High There’s trusted partners, including The Cannigma and, as well as nonprofits such as the Last Prisoner Project.

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