Tweet this! Social Media Giant Greenlights Cannabis Ads with Trulieve 1st to Launch Campaign

Trulieve (CSE: TRUL) (OTCQX: TCNNF) , ranked second on the Global Cannabis 50 top-performing companies, today became the first multi-state operator in the industry to launch advertising campaigns on Twitter. The campaign follows a landmark policy change announced by Twitter on Feb. 15,  allowing cannabis companies to advertise on the global social media platform owned by entrepreneur Elon Musk.

“As of today, in certain U.S. states we have taken measures to relax our Cannabis Ads policy to create more opportunities for responsible cannabis marketing – the largest step forward by any social media platform,” says Alexa Alianiello, in charge of advertising partnerships for Twitter.

The decision by Twitter to recognize the legitimacy of the cannabis industry is major step forward in the normalization of cannabis in the U.S. The industry has long suffered from being banned from advertising on influential internet sites like Facebook and Twitter.

“Trulieve is very excited and encouraged by Twitter’s decision to update its policies and allow cannabis companies to advertise across the platform,” says Gina Collins, Trulieve’s Chief Marketing Officer. “As state-by-state cannabis regulations inform how operators can participate in the advertising space, we expect to follow in other legally approved states.”

While Twitter’s relaxation of its ban opens new doors for companies to develop a social media presence, a number of restrictions remain. According to Fortune, ads cannot target those under 21 years of age, show the consumption of cannabis or make any health claims. Except for CBD topical products “less than the 0.3% THC government-set threshold “ companies cannot promote the sale of cannabis (including CBD– cannabinoids).”

Still, the new channel for promotion comes as a vital tool for companies looking to establish market presence. Notes Alianiello, “We look forward to helping more customers unlock the power of Twitter Ads to connect with the cannabis conversation and drive their business forward.”

In response to the policy change, Trulieve Chief Executive Officer Kim Rivers posted on Twitter: “On behalf of #Trulieve and the entire #CannabisIndustry THANK YOU to @elonmusk for this historic #PolicyChange & partnership. The opportunity to advertise on #Twitter means reaching more individuals & raising more awareness of the benefits of #cannabis. Onward!”

For more information, please visit Trulieve.com.