Connect with us


Tweet this! Social Media Giant Greenlights Cannabis Ads with Trulieve 1st to Launch Campaign

Decision by Twitter to recognize the legitimacy of the cannabis industry is major step forward in the normalization of cannabis.




Trulieve is the first multi-state operator in the cannabis industry to launch advertising campaigns on Twitter. PHOTO TRULIEVE

Trulieve (CSE: TRUL) (OTCQX: TCNNF) , ranked second on the Global Cannabis 50 top-performing companies, today became the first multi-state operator in the industry to launch advertising campaigns on Twitter. The campaign follows a landmark policy change announced by Twitter on Feb. 15,  allowing cannabis companies to advertise on the global social media platform owned by entrepreneur Elon Musk.

“As of today, in certain U.S. states we have taken measures to relax our Cannabis Ads policy to create more opportunities for responsible cannabis marketing – the largest step forward by any social media platform,” says Alexa Alianiello, in charge of advertising partnerships for Twitter.

The decision by Twitter to recognize the legitimacy of the cannabis industry is major step forward in the normalization of cannabis in the U.S. The industry has long suffered from being banned from advertising on influential internet sites like Facebook and Twitter.

“Trulieve is very excited and encouraged by Twitter’s decision to update its policies and allow cannabis companies to advertise across the platform,” says Gina Collins, Trulieve’s Chief Marketing Officer. “As state-by-state cannabis regulations inform how operators can participate in the advertising space, we expect to follow in other legally approved states.”

While Twitter’s relaxation of its ban opens new doors for companies to develop a social media presence, a number of restrictions remain. According to Fortune, ads cannot target those under 21 years of age, show the consumption of cannabis or make any health claims. Except for CBD topical products “less than the 0.3% THC government-set threshold “ companies cannot promote the sale of cannabis (including CBD– cannabinoids).”

Still, the new channel for promotion comes as a vital tool for companies looking to establish market presence. Notes Alianiello, “We look forward to helping more customers unlock the power of Twitter Ads to connect with the cannabis conversation and drive their business forward.”


In response to the policy change, Trulieve Chief Executive Officer Kim Rivers posted on Twitter: “On behalf of #Trulieve and the entire #CannabisIndustry THANK YOU to @elonmusk for this historic #PolicyChange & partnership. The opportunity to advertise on #Twitter means reaching more individuals & raising more awareness of the benefits of #cannabis. Onward!”

For more information, please visit



Cannaconvo with Peter Su of Green Check Verified

Cannabis Last Week with Jon Purow interviews Peter Su of Green Check Verified. Peter Su is a Senior Vice President with Green Check Verified, the top cannabis banking compliance software/consultancy in the space. A 20+ year veteran of the banking industry, Peter serves on the Banking & Financial Services committee of the National Cannabis Industry Association. He chairs the Banking and Financial Services Committee for the NYCCIA & HVCIA. He is an official member of the Rolling Stone Cannabis Culture Council. And, he is on the board of the Asian Cannabis Roundtable, serving as treasurer.

Promoted Headlines

Most Popular