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The Cannabis Conversation

Building A Cannabis Investment Thesis

Building A Cannabis Investment Thesis with Helene Servillon, Fund Manager at JourneyOne Ventures




This week, we’re joined by Helene Servillon, Founding Partner at JourneyOne Ventures – woman and minority owned early stage cannabis fund.

We explore some of the current cannabis investment themes in the USA, core sectors of the market where innovation is desperately needed, and how to approach cannabis investments in an ecosystem which is so fragmented.

The Cannabis Conversation is sponsored by Lumino – a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

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About Helene Servillon

Helene Servillon is the Founding Partner of JourneyOne Ventures, a 100% woman and minority owned early stage cannabis fund that invests in founders with prior executive-level management experience in cannabis or tangential industries. The JourneyOne team has 45 years of combined cannabis expertise and is focused on uncovering the biggest pain points in the industry. They are focused on investing in the most venture-scale sectors of the market which includes tech, tech-enabled services and companies with unique IP.

She is also a Senior Advisor to Bowen’s cannabis practice, a Boston based investment bank with a 20 year track record in capital raise advisory and buy-side and sell side M&A. Their cannabis practice covers tech, licensed operators, and ancillary services.


  • 0:00 Welcome to The Cannabis Conversation
  • 02:58 Helene’s professional background
  • 05:42 Did you encounter any stigma when you decided to get into cannabis?
  • 7:19 About JourneyOne Ventures, what businesses and industry sectors they invest in
  • 11:35 The biggest pain points in the cannabis market
  • 12:49 Helene’s role leading the Cannabis team at at Bowen (growth-tech investment bank)
  • 17:36 Being a female founder and a minority within the cannabis space
  • 22:49 How to build a cannabis investment thesis
  • 31:20 How important is your network when building an investment portfolio?
  • 33:45 Are you looking to invest in other durastrictions beyond the US?
  • 34:45 What are two disappointments and two upcoming opportunities within the cannabis market in Europe?


“Relative to the overall category of venture capital, the cannabis industry’s still living in ancient days, when it comes to diversity”


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About Anuj

I’m Anuj Desai – a lawyer and Head of Commercial Partnerships for Knowde Group – a life sciences CRO and strategic consultancy focused on plant based therapeutics and psychedelics

Please follow The Cannabis Conversation to keep up to date with news and insights from the industry, and get in touch at to discuss how I can help your business move forward in the cannabis sector!



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