Branding

When Less is More: Organigram Eyes Winning Customers with Value-Priced Flower

Canadian provider introduces new Holy Mountain value brand, after finding success in budget-conscious cannabis.

Published

2 years ago

November 28, 2022

Brad Cheng

The first Holy Mountain offerings are two of Organigram’s Canadian-grown harvests: The renowned indica R*NTZ and its MAC-1 strain — descended from a lineage of Miracle 15 and Alien Cookies. PHOTO ORGANIGRAM

Organigram (NASDAQ: OGI) (TSX: OGI) of Toronto this week announced the launch of Holy Mountain, the company’s newest value-focused brand. The company, which has cultivation facilities in New Brunswick, Canada, is offering a new lineup of flower aimed at affordability.

Organigram already produces two best-selling, value-priced brands: SHRED and Big Bag o’ Buds. With the launch of Holy Mountain, the company is following the success of those brands by offers more of its dried flower at an appealing price point. On Wednesday, Organigram also debuted Wô Lá—another value brand specifically for the Quebec market.

“The Holy Mountain brand will feature iconic flower cultivars including MAC-1 and R*NTZ. Additionally, the 2g Pressed Hash Cube represents the newest hash product being produced at our Quebec-based hash facility,” says Eric Williams, senior director of marketing at Organigram.

The first Holy Mountain products to come to market are:

R*NTZ: Featuring fruit, berry and gas aromas, this renowned indica draws on its powerhouse Zkittlez and Gelato lineage and offers a THC range of 18-24%
MAC-1: MAC-1 buds pair 18-24% THC with citrus, diesel and spice aromas and descends from a truly legendary lineage of Miracle 15 and Alien Cookies
Pressed Hash Cube: The 2-gram cubes, crafted by the team known for Organigram-owned Tremblant Hash, features classic rich, spicy and herbal aromas and THC of 29-36%

Holy Mountain flower will be packaged in an expanded range of sizes, says the company, starting with 3.5g offerings at launch with additional sizes to follow.

For more information about Holy Mountain, visit holymountaincannabis.ca.

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