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Check Out the Big Dates for February-March

Whenever you celebrate Pride, think of ways to make your store a place of safety and inclusion, via events, education and even special sales.
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February is LGBT HISTORY MONTH in the UK, while other countries around the world observe it in April, May and October. Whenever you celebrate Pride, think of ways to make your store a place of safety and inclusion, via events, education and even special sales.

VALENTINE’S is for lovers! Make sure you tackle February 14 with care—it’s the gift-giving holiday with the lowest average spend on gifts, so select your promo and discount products accordingly.

RANDOM ACTS OF KINDNESS WEEK happens from February 14-20. What a great opportunity to get customers involved with a “pay it forward” promo to help the next customer in line!

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ST. PATRICK’S DAY is always a terrific time to get your lucky green on. This March 17, be sure to consult this issue’s Big Story (p36) to make luck work for you, whether you’re Irish or not.

It’s WORLD PUPPY DAY on March 23. Consider doing a doggy-friendly event such as a pet parade, adoption party or something else highlighted in this issue’s Benchmarks (p50).

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