Branding

Sean “Diddy” Combs Rebrands to ‘Combs Global’ with a New Visual Identity

Rebranding coincides with Combs’ plans to take the company and its business units international.

Published

2 years ago

February 16, 2023

Brad Cheng

Sean “Diddy” Comb’s $185M acquisition of assets from CRESCO Labs and Columbia Care occupies a prime spot the Combs Global portfolio. PHOTO COMBS GLOBAL

After three decades of entrepreneurial success including becoming the largest minority-owned operator in the Cannabis industry, Sean “Diddy” Combs this week announced the rebranding of his parent company from ‘Combs Enterprises’ to ‘Combs Global’.

The new visual identity coincides with Combs plans to take the company and its business units international. With the launch of Combs Global, there has been a complete rebranding of the website, social channels and brand communications. The company’s new logo was unveiled in the highly successful “Uber One” Super Bowl commercial.

The announcement marks the global expansion of the rapper and music mogul’s portfolio of businesses across music, entertainment, fashion, spirits, media/television, who entered the cannabis arena in November. Comb’s $185M acquisition of assets from CRESCO Labs and Columbia Care occupies a prime spot the Combs Global portfolio. The investment in cannabis advancing the rapper’s’ mission to open new doors in emerging industries for Black entrepreneurs and other diverse founders who are underrepresented and underserved.

“Combs Global represents the next chapter in my journey as a business leader and a bigger vision to build the largest portfolio of leading Black-owned brands in the world,” says Combs. “I’ve enlisted world-class teams of top executives, specialists and strategic partners to bring this new dream to life.”‘

For more information about Combs Global, visit here.

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