On the Global Cannabis 50, and More Letters to the Editor for Jan-Feb

• We were happy to receive the Global Cannabis 50 issue. It’s great to see attention being brought back to cannabis and we appreciate the highlight on DB! Thanks for sending the digital edition as well—it’s made its rounds through our office and was a holiday surprise for everyone. —
  Stuart Boucher, Decibel, Calgary, AB, Canada

[Ed. note: Decibel was ranked as one of 50 largest public cannabis companies by revenue in our first annual Global Cannabis 50 rankings published in December.]

Stop It with the Discounts, Please

• Pushing BOGOs and discounts is called “performance marketing” but these tactics are really disguising a lack of brand positioning and are a slippery slope that will end a handful of brands. I see countless soulless companies pushing discounts to clear inventory, which not only drives down prices but also establishes dangerous customer habits of looking at price over quality. I get the need to clear inventory, but some brands just suck. Without these offers, they’d be nothing. Why make the industry look cheap at a time when we should be elevating the cannabis category? — Michael Rosenfeld, CannaVu, Doylestown, PA

You Like Us!

• Global Cannabis Times serves the broad spectrum of companies in the cannabis marketplace: new, small, regional and MSOs; labs, retailers, distributors, extractors, cultivators, vendors and VIPs. And it focuses on market movers, up-and-comers and minority participants. I appreciate learning more about basics and building blocks of the industry, e.g., investments, global developments in countries outside the U.S. and opportunities within the U.S. Thanks, Global Cannabis Times, for keeping me abreast of the canna world! — Janet Jackim, Zuber Lawler, Scottsdale, AZ
• The magazine provides great industry information. Keep up the good work! — Al Roberson, Lead Funding, Greenwood Village, CO

We always love to hear from readers. Send your INBOX letters to us at editor@gctmag.com