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Make the Step Up from Self-Distribution to Bigger Profits

Sunset Connect, the maker of a popular pre-roll in San Francisco, looks for quick expansion tapping into its first, statewide distribution service. 




San Francisco’s Sunset Connect makes hand crafted pre-rolls known for the company’s meticulous attention to quality and artisan approach to production. PHOTO SUNSET CONNECT

As proof that the cream will always rise to the top, Sunset Connect, a maker of artisan. top selling pre-rolls in California, is thriving in a market dominated by corporate cannabis — despite only being available in a few Northern California stores.

“We managed to disrupt one of the hottest categories in the business out of only 30 stores in the Bay Area,” says founder and CEO Ali Jamalian of the legacy and social equity crewed, Sunset Connect.

Sunset Connect is one of the few brands that has managed to capture the hearts of cannabis consumers without marketing gimmicks, fancy packaging or NFTs. They understand the economics of heavy consumption and are committed to supplying high grade, hand-crafted prerolls and artisanal hash at an affordable price.

“We are kind of like the Boudin of pre-rolls,” says founder and CEO Ali Jamalian of the legacy and social equity crewed, Sunset Connect. “We make super high quality products at a reasonable price without ever compromising our quality standards. Intent and experience is everything when it comes to making cannabis products for the extremely savvy Bay Area smokers – needless to say, we only use indoor cannabis sourced in the bay.”

But what happens when you hit your limits of self-distribution?  Sunset Connect’s recent signing with HERBL is a major milestone for both Sunset Connect and San Francisco’s Social Equity program as a whole.

“Signing with HERBL is a major milestone for a social equity operator such as ourselves: we now have the ability to supply every store across the state,” says Jamalian. “Teaming with HERBL allows us to expand significantly while we can focus on what we do best: making dank pre-rolls and hash.”


Santa Rosa, CA-based Herbl is the leading cannabis supply chain solutions company in the largest cannabis markets in the U.S. Founded in 2016, HERBL offers high-security, state-of-the-art facilities and fleet of forty armored trucks And unlike a third party logistics company, Herbl owns the inventory and has more than thirty full-time account managers in the field selling, provide marketing support, and distribute over 1000 licensed retailers in California and Nevada.

“HERBL is a highly sophisticated sales and logistics machine, and we are hoping to compete with some of the biggest brands by leveraging their reach and our pre-rolls’ popularity,” says Jamalian.

Sunset Connect is the first and only 100% Social Equity owned and operated manufacturing facility in SF. Founder Ali Jamalian was arrested, paroled and almost deported in 2001 for cannabis. Today, Ali is a leader in the industry, proudly representing social equity interests as the chair of both the SF Cannabis Oversight Committee and the DCC’s Cannabis Advisory Committee.

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