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Aurora Cannabis Appoints International Consumer Packaged Goods Executive Miguel Martin as Chief Commercial Officer




The logo of Edmonton, AB-based Aurora Cannabis which has CEO CEO Miguel Martin cutting costs in a “transformation” of the company. PHOTO AURORA

Aurora Cannabis Inc., a global leader in the cannabis industry serving both the medical and consumer markets, announces the appointment of  Miguel Martin, president of Aurora USA and head of Reliva, LLC (“Reliva“), has been appointed chief commercial officer of Aurora (  “This appointment allows us to take full advantage of Miguel’s depth of international CPG experience to drive Aurora’s revenues and brand strength in our global core markets,” says Michael Singer, executive chairman and Interim CEO of Aurora. “Miguel has a proven track record of running profitable global sales and marketing teams in complex, highly regulated industries that are adjacent to cannabis. His new role at Aurora is indicative of our commitment to combining sales and marketing excellence with driving profitability in our core businesses.”

Martin is a 25-year consumer packaged goods industry veteran having joined Aurora from Reliva where he served as CEO. He became president of Aurora USA upon closing of the company’s acquisition of Reliva in May 2020. Prior to Reliva, Mr. Martin was the president of Logic Technology, one of the largest manufacturers of electronic cigarettes. He also held the positon of senior vice president and general manager of Altria Sales & Distribution. Mr. Martin has deep experience operating in highly regulated industries which will be very additive to Aurora’s portfolio of high quality, rigorously tested and compliant cannabinoid product formats.

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