Branding

A Knockout for Your Shelves: Tyson 2.0’s New Dry Herb Vaporizer

The stunning-looking, palm-sized vape is sure to gather covetous stares from fans of legendary pugilist, Mike Tyson.

Published

2 years ago

March 1, 2023

Brad Cheng

Former heavyweight champ Mike Tyson displays the new Tyson 2.0 x G Pen Dash — a dry herb vaporizer bearing the heavy hitter’s eye-catching brand iconography. PHOTO TYSON 2.0

Grenco Science, maker of the G Pen portable dry herb vaporizer, is stepping into the ring with legendary boxer, entrepreneur and advocate Mike Tyson’s cannabis brand, Tyson 2.0. The two companies today announced the launch a collaboration on a palm-sized, portable vaporizer: The Tyson 2.0 x G Pen Dash. The stunning-looking, palm-sized vape is sure to gather covetous stares from fans of the legendary pugilist.

“We’ve developed the Tyson 2.0 x G Pen Dash to provide an elevated consumption experience that’s accessible to the masses. It’s a privilege aligning with Grenco to continue fulfilling our mission,” said Mike Tyson, Chief Brand Officer and Co-Founder of Tyson 2.0.

The advanced technology dry herb vaporizer is sure to be a “hit” with consumers — especially when paired with Tyson 2.0’s knockout strains. The vape itself is a fresh take on G Pen’s essential vaporizer, now sporting Tyson 2.0’s eye-catching, powerful brand iconography. Pre-programmed with 3 temperature settings, the TYSON 2.0 x G Pen Dash features a glass-glazed stainless steel heating chamber combined with a clean air source and integrated air path for rich flavor and vapor production from favorite Tyson 2.0 strains.

“We are excited to announce the launch of the Tyson 2.0 Dash as our first collaboration of 2023,” says Chris Folkerts, CEO of Grenco Science.

The TYSON 2.0 x G Pen Dash retails for $79.95 and went on sale in stores nationwide and online March 1st at gpen.com/tyson.

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