Marketing

With Pre-Roll Market Smoking, Schwazze Packs Pre-Ground Flower for DIY’ers

Denver-based MSO sees new niche market offering a convenient “roll your own” option for customers.

Published

1 year ago

April 9, 2023

Brad Cheng

Denver-based Schwazze’s new line of pre-ground Every Day Weed is intended to cash in on the continuing popularity of consuming cannabis the old fashion way. PHOTO SCHWAZZE

Schwazze (OTCQX: SHWZ) (NEO: SHWZ), ranked #24 on the Global Cannabis 50, announced that it has launched a new pre-ground, ready-to-roll flower brand called Every Day Weed (EDW). As pre-rolls continue to capture flower market share year over year, Nirup Krishnamurthy, President of Schwazze, says the company is excited to offer a convenient “roll your own” option for customers.

EDW is designed for regular cannabis consumers who want high-quality flower without the hassle of grinding. It comes in a half-ounce resealable package, with its own custom pack of rolling papers, and is available in indica, sativa, and hybrid dominances.

EDW is available at both Schwazze-owned Star Buds and Emerald Fields retail chains throughout Colorado, as well as other dispensaries. Expansion plans for New Mexico are in the works.

Schwazze is a vertically integrated regional cannabis company based in Colorado and New Mexico. It operates under a portfolio of leading cannabis businesses and brands spanning seed to sale. The company’s leadership team has deep expertise in retailing, wholesaling, and building consumer brands at Fortune 500 companies and in the cannabis sector.

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