Seltzer brand Happi believes cannabis is for everyone, and that includes accessible investment opportunities. As part of their commitment to building a more inclusive cannabis industry, Birmingham, MI-headquartered Happi will become the first cannabis beverage to launch a fundraising campaign on Wefunder, an online fundraising platform that democratizes investment opportunities.
Happi is opening up access to cannabis investing with a minimum investment starting at just $250. This new, more accessible path to cannabis investing creates a more equitable playing field that broadens the pool of potential investors. As Happi has expanded its footprint nationally both in-store and online, they’ve noted how loyal consumers are looking for ways to support independent cannabis brands like Happi beyond simply buying product.
“As a female-founded brand, we are always striving to improve inclusivity and equity in the cannabis space,” said Lisa Hurwitz, President and Co-Founder of Happi. “Many passionate cannabis consumers have been locked out of sharing in the financial success of the category because of sky high investment minimums. We want our Happi consumers to be part of our growth and we can’t wait to share our success with our community of Happi supporters.”
Cannaconvo with Peter Su of Green Check Verified
Cannabis Last Week with Jon Purow interviews Peter Su of Green Check Verified. Peter Su is a Senior Vice President with Green Check Verified, the top cannabis banking compliance software/consultancy in the space. A 20+ year veteran of the banking industry, Peter serves on the Banking & Financial Services committee of the National Cannabis Industry Association. He chairs the Banking and Financial Services Committee for the NYCCIA & HVCIA. He is an official member of the Rolling Stone Cannabis Culture Council. And, he is on the board of the Asian Cannabis Roundtable, serving as treasurer.