Connect with us


Keys to the Kingdom Seeks ‘Cannabis Perfection’

The new project from whiz-kid geneticist Jeff Selsor, a.k.a. Keyplay leverages organic cannabis breeding for holistic healing.




Whiz-kid grower and geneticist Jeff Selsor, a.k.a. Keyplay, has launched a new cannabis breeding and seed venture, Keys to the Kingdom. It’s the third such project for Selsor, who is based in Gladwin, MI.

Keys to the Kingdom employs natural farming, holistic healing and organic cannabis breeding in its quest to produce quality plant medicines.

“I am thrilled to turn the page to this new chapter in my life and career. Keys to the Kingdom truly is a culmination of my life’s work in the cannabis industry and honors the power and potential of all-natural farming,” Selsor said in a statement.

Selsor earned his reputation in medicinal cannabis as the genetics guru behind more than 250 unique crosses to date. His previous companies, Gage Green Group and Seed Bank for Humanity, also won kudos from growers for their creation of new business models for the cannabis genetics and boutique seed economy.

A champion of natural healing, Selsor is set on using the world’s best, targeted breeding protocol genetics to produce affordable strains. Selsor said he “seeks the intersections of nature and science and the art of natural healing and farming in developing his cannabis varieties.”

Keys to the Kingdom co-founder and COO Ashley Nickel is an experienced business strategist who became interested in cannabis via her own experience of using it for wellness, the company said. Nickel is a licensed medical cannabis distributor in Minnesota and founder of the “Cannabis Curious” podcast.


“Our entire team is eager to continue creating innovative cannabis genetics that will work well in both commercial and craft settings, including using targeted breeding protocols to meet the medical needs of patients who can benefit from cannabis,” Selsor said.

Brad Cheng is the digital editor of Global Cannabis Times, produced by SmartWork Media. Brad's journalism career spans working as an editor for PR Newswire, The Nation and The Santa Barbara News Press, and as Managing Editor of The Katy Courier, and publisher of Now This in Princeton. His career as a screenwriter took him into entertainment advertising, writing major film campaigns for studios and for HBO.



Going Global - Pioneering Cannabis Hospitality: A Conversation with Arend Richard

In this enlightening interview, Arend Richard, a seasoned entrepreneur from the cannabis industry, shares his journey from starting a YouTube channel to educate on cannabis use, to co-founding WeedTube, and developing a unique cannabis hospitality business. Born and raised in Colorado, Aaron discusses the evolution of his business ventures and his current project—creating a welcoming, educational environment for both seasoned and first-time cannabis users. He delves into the challenges of establishing a cannabis-friendly social space, including regulatory hurdles and community engagement, and highlights his vision for a new kind of social interaction centered around cannabis.

Promoted Headlines






Most Popular