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MediaJel Launches Capital Funding Arm for Cannabis Marketers

New fund aims to help cannabis brand owners with marketing and analytics tools in tune with regulatory constraints.

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MediaJel this week launched MediaJel Capital, an online resource offering regulated marketers the backing needed to grow their businesses. MediaJel, headquartered in Walnut Creek, CA, said its new funding arm would “democratize market access” across the legal cannabis industry.

“From the very beginning of the legal cannabis industry in the U.S., businesses have been hindered by systemic roadblocks to accessing mainstream media and advertising,” MediaJel CEO Jake Litke said in a statement.

“We founded MediaJel with the mission to level the digital playing field. Yet even as our clients grow and consumer awareness increases, one critical and unresolved challenge continues to impede the industry’s potential—the lack of equitable access to funding. Governmental regulations and banking laws have blockaded traditional financing routes from cannabis marketers,” he said.

MediaJel Capital’s parent company helps cannabis and other regulated brands engage targeted consumers and expand their profiles through digital marketing, programmatic advertising, SEM, SEO, website services and online content initiatives. MediaJel utilizes proprietary technology tools, unique data and actionable analytics to execute high-performance programmatic and paid search campaigns, according to the company.

MediaJel Capital’s online funding portal was built in partnership with Lendflow, a financial SaaS infrastructure platform. There is no fee or obligation for applying to access the platform. A variety of online funding options are available within 24-72 hours of completing a three-step application, review and selection process. Funding solutions are open to businesses of all sizes and do not require secured collateral or affect the applicant’s credit rating, and are backed by “best-in-class financial institutions,” according to MediaJel.

“Cannabis clients can utilize MediaJel Capital to fund digital marketing expenses, programmatic advertising campaigns and other business-building initiatives while mitigating burdensome cash flow issues,” Like said.

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“Launching MediaJel Capital creates a win-win for our clients and for us. As a dedicated cannabis business partner—not a disinterested banker—we grow and succeed when our clients grow and succeed. For us, there’s nothing more rewarding.”

Brad Cheng is the digital editor of Global Cannabis Times, produced by SmartWork Media. Brad's journalism career spans working as an editor for PR Newswire, The Nation and The Santa Barbara News Press, and as Managing Editor of The Katy Courier, and publisher of Now This in Princeton. His career as a screenwriter took him into entertainment advertising, writing major film campaigns for studios and for HBO.

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