Branding

A New Cannabis Partnership of Lil’ Kim and Premium Produce

Aphrodisiak brand seeks to boost ‘intimacy’ while empowering women and people of color in cannabis.

Published

1 year ago

May 1, 2023

Thaddeus Flint

Lil’ Kim’s Aphrodisiak

Graphic by Aphrodisiak

Premium Produce’s Priscilla Vilchis has partnered with rap icon Lil’ Kim to launch a new cannabis brand called Aphrodisiak.

The brand’s initial product line includes a variety of strains and cannabis- infused products that the company says “are designed to enhance intimacy and pleasure.” Aphrodisiak will cater to a “diverse range of consumers, including those seeking relief from pain and anxiety, as well as those looking to enhance their sexual experiences.“

According to Vilchis, CEO of Las Vegas based Premium Produce, Aphrodisiak will also promote social justice and inclusivity.” Vilchis ,who was the first licensed female minority in L.A. County and the youngest female minority to be licensed in Nevada, has also worked toward breaking down barriers that prevent women and people of color from thriving in the cannabis industry.

“We want to create a brand that empowers and uplifts women and promotes healthy, enjoyable relationships,” says Vilchis, “We’re proud to partner with Lil Kim, who shares our vision for creating a brand that is inclusive, empowering, and forward-thinking.”

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