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Tech Spotlight: Unleash the Power of AI

We’re all wary of Skynet but AI is not going away—and it can help save money as you streamline your marketing and operations.




THE PACE OF technological advancement in the realms of artificial intelligence and machine learning is nothing short of remarkable. From the high-fidelity replication of voices to the real-time assessment of a sales representative’s calls, the scope of AI’s potential to improve business processes is truly astonishing.

Across various industries, collaboration between humans and AI technology is advancing at a lightning pace. But views on what that means also span the gamut, ranging from giddy excitement to apprehension about the disruption the tech may cause for workers in various sectors. One undeniable truth remains: AI isn’t a phase. It’s a permanent fixture that has and will continue to irrevocably transform a multitude of optiaspects of human life now and more over time

By embracing AI, cannabis businesses can enhance the quality of their teams’ work and upscale the productivity of their operations. This is especially true for smaller scale business with limited bandwidth and resources trying to maximize the effectiveness of their teams.

Let’s delve into ways to leverage AI in the cannabis industry and explore the technology’s diverse applications. Word of advice: get with it or get left behind as your competitors embrace the power of AI.

AI From Seed to Sale

The potential for AI to transform how we operate our cannabis businesses is applicable across almost all stages of the process of growing, manufacturing, marketing and selling cannabis to patients and consumers.

Start with the competitive world of cannabis retail, where delivering exceptional customer experiences continues to be paramount. There are a multitude of AI applications for enhancing customer interactions, streamlining operations and boosting your bottom line.

One of the key advantages of incorporating AI in retail lies in its ability to deliver personalized recommendations based on customer preferences and purchase histories. This is something typically done through a budtender at the counter. But most budtenders lack true expertise across a retail shop’s entire portfolio of product offerings. AI can equip your budtenders with a full range of recs for customers sourced from your entire available inventory and fine-tuned for each individual customer.

AI can also optimize inventory management and production schedules for growers, manufacturers and retailers alike. By analyzing historical data and market trends, AI algorithms can help predict product demand and ensure that popular items are always being produced and in stock. Furthermore, AI’s real-time analytics capabilities can help operators make data-driven inventory decisions, fine-tune product offerings, and optimize pricing strategies.

The tech also has the potential to transform the mechanics of retail customer interactions. For example, think seamless ID verification that lets budtenders greet customers by name and quickly access their preferences and purchase history for personalized recommendations.

Meanwhile, cultivators can combine networked smart sensors with AI algorithms to optimize grow cycles and maximize crop consistency. Manufacturers and distributors can likewise leverage the tech to optimize production lines and track shipping schedules.

Rise of the Machines

When it comes to implementing AI in the cannabis industry, it’s important to address the challenges and considerations that arise, particularly for small businesses. Despite the extensive
benefits of AI, the annual costs of AI programs coupled with the expense and time required for implementation can present obstacles for smaller businesses in the short term. If you do want to integrate AI, definitely considering hiring pros to help you.

Ethical and legal considerations can also come into play. Data privacy and security, customer consent and algorithm transparency are all important to nail down before going live with AI in your business.

Von Dellinger is director of innovation at The Hemp Collect, an Oregon-based manufacturer working with quality-focused brands, processors and retailers in cannabis and hemp. Want to be at the forefront of quality and innovation? Get in touch.



Going Global - Pioneering Cannabis Hospitality: A Conversation with Arend Richard

In this enlightening interview, Arend Richard, a seasoned entrepreneur from the cannabis industry, shares his journey from starting a YouTube channel to educate on cannabis use, to co-founding WeedTube, and developing a unique cannabis hospitality business. Born and raised in Colorado, Aaron discusses the evolution of his business ventures and his current project—creating a welcoming, educational environment for both seasoned and first-time cannabis users. He delves into the challenges of establishing a cannabis-friendly social space, including regulatory hurdles and community engagement, and highlights his vision for a new kind of social interaction centered around cannabis.

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