Women cannabis consumers are increasing their share of the U.S. market for cannabis products, according to new market research from Denver, CO-based Akerna.
Female shoppers have increased their share of U.S. cannabis purchases by 3.3% since 2019, the enterprise software company said in a statement.
Women’s first choices among cannabis products are flower and vape cartridges, with concentrates coming in third, according to Akerna. Concentrates knocked edibles out of third place as ladies’ choice of consumable for the first time since the company began tracking consumer market demographic trends.
“Cannabis has plenty of stigmas and stereotypes, but the data doesn’t lie—it has a broad appeal to people of all ages, sexes and socioeconomic statuses. I expect to see more and more brands targeting their products and marketing towards women in the coming years. Otherwise, they will risk losing participation in this growing market to the competition who does,” Akerna CEO Jessica Billingsley said.
Akerna researchers found that young women were most likely to buy concentrates, with purchases of that product category declining as the age group rises. Women in older age groups were more likely to purchase infused edibles, according to the study.
“Concentrates are perceived as an advanced cannabis consumption method, which could be why they appeal the most to younger populations which have grown up with the legalization of cannabis. On the other hand, edibles provide a discreet form of cannabis consumption with easy dosing, which is likely why they appeal to more mature populations,” Akerna analyst James Ahrendt said.Advertisement
Akerna provides a variety of software and services to legal cannabis operators, vendors and government organizations, including compliance, data, payment, seed-to-sale, track-and-trace, and consulting services. Akerna’s flagship analytical solution, MJ Platform, gives operators, investors and regulators access to the company’s large, curated database of cannabis industry statistical data.
Cannaconvo with Peter Su of Green Check Verified
Cannabis Last Week with Jon Purow interviews Peter Su of Green Check Verified. Peter Su is a Senior Vice President with Green Check Verified, the top cannabis banking compliance software/consultancy in the space. A 20+ year veteran of the banking industry, Peter serves on the Banking & Financial Services committee of the National Cannabis Industry Association. He chairs the Banking and Financial Services Committee for the NYCCIA & HVCIA. He is an official member of the Rolling Stone Cannabis Culture Council. And, he is on the board of the Asian Cannabis Roundtable, serving as treasurer.
The Global Cannabis Times Interview with Raj Grover, Part 2
The Global Cannabis Times Interview with Raj Grover, Part 1
Japan Legalizes Medical Cannabis Products, Tightens Drug Laws
MJBizCon Speakers Focus on the Challenges, Provide a Glimmer of Hope
Germany Sets 2024 for Cannabis Legalization, Eases Regulations
How Do Cannabis Pros Balance Work and Life?
Leadership, Empathy, and a Noble Cause
The Global Cannabis Times Interview with Kristi Palmer, Kiva Confections Co-Founder
Investment in the European Cannabis Industry with William Muecke & Daniel Grözinger
The first cannabis flower prescription on the NHS with Mike Roberts