Verano Introduces New Multi-Format Brand Anchored Around Solventless Extraction Methods

PHOTO COURTESY OF VERANO

Verano has launched a line of small-batch solventless extracts that the company says expresses “the purest form and flavor of the cannabis plant.”

Branded as ‘On The Rocks’, the extracts are developed using fresh-frozen flower and dry-sift methods to collect the cannabinoid- and terpene-rich trichomes. The product lineup includes live rosin cartridges, concentrates and gummies.

First launched in Pennsylvania earlier this month, the line is now hitting Zen Leaf retail shelves in Illinois. In the second half of 2023, Verano expects to launch On The Rocks in three additional core markets: Arizona, Florida and New Jersey.

George Archos, Verano Founder and CEO said the new extracts “recognizes and responds to cannabis connoisseurs’ appetite for refined experiences, flavors and formats.”

Thaddeus Flint

Thaddeus Flint is the Managing Editor of Global Cannabis Times. He previously worked as a journalist, investigator, and luxury boutique owner. Having lived in NYC, France and Switzerland, he now resides in an off-grid A-frame on a mountain in upstate New York.