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Trulieve Introduces Ricky Williams’ Highsman Brand to Arizona

Highsman is expanding its national footprint as the lifestyle brand of the legendary NFL running back.




Trulieve partnered with NFL star Rick Williams to introduce his Highsman line of cannabis products to Arizonans at all Trulieve and Harvest branded retail locations on Friday. PHOTO TRULIEVE

Trulieve, ranked #2 on the Global Cannabis 50 (CSE: TRUL) (OTCQX: TCNNF) announced the official launch of Highsman, the purpose-driven cannabis lifestyle brand founded by NFL legend Ricky Williams. Highsman went on sale statewide Friday and will be exclusively available at Trulieve and Harvest branded Arizona retail locations until February 4.

Williams, diagnosed with social anxiety disorder, left the NFL at the height of his career to pursue a life promoting cannabis. When Williams chose to step away from football in 2004, many thought he was turning his back on greatness, but Williams says he saw it as an end around to sharing his belief in cannabis with others.

“Both partners clearly see the Highsman vision and share the same enthusiasm for physical and mental healing as I do. Highsman is for anyone seeking greatness, mental and spiritual well-being,” says Ricky Williams, Founder and President of Highsman of Santa Monica, CA.

Williams will be making personal appearances at the following Trulieve and Harvest retail locations for a meet-and-greet:

Wednesday, January 25

  • – 3:00 p.m. – Harvest of Cottonwood, 2400 Arizona 89A
  • – 6:30 p.m. – Harvest of Phoenix Alhambra, 2630 W Indian School Rd.
  • – 8:00 p.m. – Trulieve of Roosevelt Row, 1007 N 7th St.

Thursday, January 26

  • – 3:00 p.m. – Harvest of Tempe, 710 W Elliot Rd.
  • – 4:30 p.m. – Harvest of South Mesa, 938 E Juanita Ave.
  • – 6:00 p.m. – Harvest of Scottsdale, 15190 N Hayden Rd.

“Ricky was well-known for his belief in the power of cannabis during his playing days,” said Kim Rivers, CEO of Trulieve. “The Highsman brand reflects his values and passion for cannabis. We are proud to launch Highsman products in the Arizona market.”

Williams will also be making an appearance at Trulieve’s Cannablitz party on Saturday, February 11. For more information or tickets to the event, please visit–7452.




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