GCT’s Summer Brain Squad Survey: Do You or Don’t You Discount?

DO YOU OR DON’T YOU:

Offer Frequent Shopper Rewards and/or Discount Programs?

Yes: 51%

We offer the Spark Perks membership where the customers can get 20 percent off their second purchase online, 20 percent off accessories at all times and a 20 percent birthday discount. — Rahul Patel, Fire and Flower, Toronto, ON, Canada
Yes, it’s good for business! — Mary Adams, Culinary Cannabis, Mount Dora, FL
Yes. Discounts drive sales and word-of-mouth promotion. — Ryan Jones, Magma, Redwood City, CA
Yes, discount programs are key for engagement. — Matt Storey, Charlotte’s Web, Denver, CO
Yes. Building brand loyalty and trust is a daily top priority for CAM. — Brendan Gagain, California Artisanal Medicine (CAM), Sacramento, CA
We have discounts for large-scale clients that want to book us for multiple events. — Chelsi Katz, Irie Weddings & Events, Denver, CO
We offer a wide variety of shopper rewards with loyalty programs, QR codes and more. — Vince Cortese, WeedApps.pro, Bradford Woods, PA
Yes, we have a program where we offer 5 cents back per every subtotal dollar, which the customer can use like cash towards a future subtotal with us. — Andrea Rowe, Swade Cannabis,St. Louis, MO
Yes, we have a loyalty points program. — Sam Ukpedinjagba, MyCannabisPlus, Las Cruces, NM
Yes, loyalty must be rewarded to keep customers returning to us, otherwise they could easily take their business to a competitor. — Kate Petersen, Lume Cannabis, Houghton, MI
Yes, we do loyalty points and discounts for veterans and low-income customers. — Kayla Brown, Missouri Health and Wellness, Sedalia, MO

No: 49%

No, state regulations block these kinds of programs. — Meghan Porter, Ancient Roots, Wilmington, OH
No, it’s not allowed by law in financial services and insurance. — Jonathan Pratt, Life Solutions Group, Danvers, MA
Not currently, but we will once our new website is launched this May or June. — Chad Derosier, Flora Sophia Botanicals, Ashland, OR
No, but we have an ambassador program for our customers and do offer discounts for client referrals. — Mendy Kupfer, Gigabit Systems, NYC, NY

What’s the Brain Squad?

If you’re the owner or top manager of a cannabis business, you’re invited to join the Global Cannabis Times Brain Squad. By taking one five-minute quiz a month, you can be featured prominently in this magazine, and make your voice heard on key issues affecting the cannabis business. Good deal, right? Sign up here.

Global Cannabis Times Staff

Global Cannabis Times is a joint venture of SmartWork Media, Zuber Lawler and Global Go. Drop us a line at editor@gctmag.com.