Business

Aurora and MedReleaf Australia Launch New Medical Cannabis Brand

Canada’s leading medical cannabis provider and Australia’s MedReleaf bringing new brand, CraftPlant, to market.

Published

7 months ago

February 22, 2023

Brad Cheng

The logo for the new CraftPlant, a new medical cannabis brand for patients in the Australian market, from Aurora and MedReleaf Australia. PHOTO CNW GROUP/AURORA CANNABIS

MedReleaf Australia and #20-ranked Global Cannabis 50 company, Canada’s Aurora Cannabis (NASDAQ: ACB) (TSX: ACB), today announced the launch of CraftPlant, a new medical cannabis brand for patients in the Australian market.

The CraftPlant brand includes three new products – Greendae, Navana and HiVolt. All three are developed from premium cultivars and are THC-dominant with high percentages of terpenes. The cultivars were developed by Occo, Aurora’s leading science and genetics business. The new range is produced under strict EU-GMP certified conditions and will be available in 10g containers.

“Through our partnership with MedReleaf Australia, we are proud to continue to lead the way in the Australian market with the addition of new and innovative products for patients,” says Miguel Martin, CEO of Aurora Cannabis. “As we build on our strategic international growth plans, Australia has proven to be a very promising and sustainable cannabis market that we are committed to.”

Headquartered in Edmonton, Aurora currently holds a 10% ownership stake in MedReleaf Australia, a fully licensed, private company. Together, they provide Australian patients with several Aurora-branded products, including dried flower, oils and soft gels.

For further information about CraftPlant, doctors and health care professionals can contact MedReleaf’s clinical support team or visit their website: www.medreleafaustralia.com.au.

click to Comment(Comment)

Cannaconvo with Peter Su of Green Check Verified

Cannabis Last Week with Jon Purow interviews Peter Su of Green Check Verified. Peter Su is a Senior Vice President with Green Check Verified, the top cannabis banking compliance software/consultancy in the space. A 20+ year veteran of the banking industry, Peter serves on the Banking & Financial Services committee of the National Cannabis Industry Association. He chairs the Banking and Financial Services Committee for the NYCCIA & HVCIA. He is an official member of the Rolling Stone Cannabis Culture Council. And, he is on the board of the Asian Cannabis Roundtable, serving as treasurer.