Business

With Consumers Eyeing Value, Sweet Dirt Launches Affordable Provisions Brand

Sweet Dirt, a vertically integrated cannabis company based in Eliot, ME today announced the launch of its Provisions brand, a line of affordable and sustainably grown premium cannabis for the Maine adult-use market.

Provisions will be available at Sweet Dirt’s retail stores in Portland, Waterville, Rockland and Bridgton before Valentine’s Day and will also be available via select adult-use cannabis retailers throughout the State.

“With Provisions, we wanted to bring our adult-use customers a brand that includes clean product, first and foremost, sustainably packaged and at a discovery price point —empowering customers to continue their personal journey and explore all facets of how they choose to live their lives,” says Amanda Abelmann, SVP of Operations for Sweet Dirt.

Provisions features Sweet Dirt’s own organically-grown flower, certified clean by the Maine Organic Farmers and Gardeners Association and grown in Sweet Dirt’s 32,800 square foot greenhouse on the company’s 9-acre campus in Eliot. An environmentally focused company, Sweet Dirt’s Provisions pre-rolls are packaged in certified child-resistant, plastic-free, home compostable tubes. Provisions flower is packaged in bags manufactured in New England and made with films that can be recycled wherever PE film recycling streams are available.

The Provisions line includes packaged flower, pre-rolls, and cartridges, with other product categories to be added later this year. Strains such as Bucketlist, zStar Punch, and the nostalgia-inducing 90s OG are selected for their flavor, terpene profiles and effects.

In 2022, Pioneer Intelligence ranked Sweet Dirt a Top 5 ‘Women-Led Cannabis Brand’ and the company has amassed a following throughout the Northeast by those who prioritize organically-grown, premium cannabis and sustainable packaging. Learn more about Sweet Dirt and Provisions at www.sweetdirt.com.

Brad Cheng

Brad Cheng is the digital editor of Global Cannabis Times, produced by SmartWork Media. Brad's journalism career spans working as an editor for PR Newswire, The Nation and The Santa Barbara News Press, and as Managing Editor of The Katy Courier, and publisher of Now This in Princeton. His career as a screenwriter took him into entertainment advertising, writing major film campaigns for studios and for HBO.

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