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Tyson 2.0, Carma Holdings Reunite Iron Mike and The Real Deal Evander Holyfield

In first cannabis business partnership, former foes to launch “Holy Ears” gummies and Holyfield’s own cannabis line in 2023.




Legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s cannabis brand Tyson 2.0 and its parent company, Carma Holdings, has added ex-boxing champion Evander Holyfield as the second celebrity name tied to the Carma brandhouse. PHOTO TYSON2.0.COM

Legendary boxer “Iron” Mike Tyson is finally plugging a hole in his relationship with 4-time World Heavyweight Champion Evander Holyfield. When Tyson 2.0, Tyson’s cannabis company, introduced Mike Bites (ear-shaped gummies, referencing his notorious bout with Holyfield), Tyson deferred on whether Holyfield would be given inspirational credit for the edible.

But this week, Iron Mike and Holyfield announced entering the ring once more — this time as business partners. Holyfield is joining Tyson’s Carma Holdings — a newly launched brandhouse focused on creating icon-inspired products that merge celebrity and cannabis.

Under the partnership, Tyson 2.0 will launch “Holy Ears” THC and Delta 8 infused edibles this month, as well as Holyfield’s own cannabis line in 2023.

“It’s a privilege to reunite with my former opponent and now long-time friend, and turn years of fights and knockouts into a partnership that can make a positive impact and heal people,” said Mike Tyson, TYSON 2.0, co-founder and chief brand officer.

Tyson and Holyfield had an intense career rivalry from 1996 to 1997, ending with Tyson biting a chunk out of his opponent’s ear in the third round of their infamous heavyweight rematch in June of 1997.

“Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain,” said Evander Holyfield. “Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers.”


Like the popular Mike Bites, Holy Ears are all-natural, vegan and gluten-free, and will be offered in THC, Delta 8 and other hemp-cannabinoid varieties and will be available through Verano retailers in Arizona, Illinois, Nevada and New Jersey.



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