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Trulieve Rolls Out More of Its Brands in West Virginia and Massachusetts

Trulieve expands availability of its popular proprietary strains, Roll One and Modern Flower.

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Trulieve’s Roll One “Green Wildfire” strain packs 21% THC content with 2.07% Terps. PHOTO TRULIEVE

Trulieve (CSE: TRUL) (OTCQX: TCNNF) ranked second among Global Cannabis 50 companies, announced this week the launch of two of its proprietary brands, Roll One and Modern Flower, in Massachusetts and West Virginia. Both brands are also available at Trulieve locations in Arizona, Florida, Maryland and Pennsylvania and Trulieve’s partner dispensaries in the Northeast.

“It’s an exciting time for Massachusetts’ cannabis market as we continue to expand our offerings and introduce proprietary brands,” said Kim Rivers, CEO of Trulieve. “We’re thrilled to introduce our curated brands in West Virginia’s growing cannabis market.”

The two new product introductions are:

  • Roll One – The brand’s indoor-grown flower is tended to by industry-leading cultivators at local state-of-the-art facilities. Flower options will feature classic, quality strains available in a variety of increments including 7g ground flower, 3.5g whole flower, and 1g pre-rolls. Roll One is also introducing a new product to the Massachusetts market with a pre-roll 4-pack.
  • Modern Flower – Launching statewide in Massachusetts and West Virginia on February 10, Modern Flower is Trulieve’s popular indoor-grown strains offering a combination of modern potencies and affordability. A diverse set of offerings allows everyone to enjoy a new and Modern approach to cannabis. Available on launch day will be whole flower, 1g pre-rolls, and more coming soon.

Trulieve dispensaries in Massachusetts are located in Framingham, Northampton and Worcester. In West Virginia, its dispensaries are located in Belle, Huntington, Hurricane, Milton, Parkersburg, South Charleston, Weston and two locations in Morgantown. For more on store activations, promotions and locations, please visit trulieve.com.

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