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This Might Be the Fastest Way to Get Tons of Customer Testimonials for Your Cannabis Business

Invite your best customers for a social happy hour.




Invite your best customers to your store or dispensary for a social happy hour. Promote it as a chance to network with friendly folks, swap stories and star in the creation of new marketing materials for your business.

Hire a videographer and photographer and let your customers cycle through the video seat to talk about their favorite cannabis products and accessories. Most people enjoy being on camera once they do it, and the whole group will be entertained by the event and feed off of each other’s energy. Keep it light and fun—participation in the testimonial part is completely voluntary. (Hint: Happy Hour libations can help with camera shyness.)

Once you capture the video, audio and still photos from the event, you’ve got a library of success stories you can use to infuse your marketing materials, as well as broadcast and print ads for the next few years. Plus you’ve created a customer loyalty and community-building event that may just become next year’s hottest party to crash.

Source: John Jantsch, Duct Tape Marketing,

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Going Global - Pioneering Cannabis Hospitality: A Conversation with Arend Richard

In this enlightening interview, Arend Richard, a seasoned entrepreneur from the cannabis industry, shares his journey from starting a YouTube channel to educate on cannabis use, to co-founding WeedTube, and developing a unique cannabis hospitality business. Born and raised in Colorado, Aaron discusses the evolution of his business ventures and his current project—creating a welcoming, educational environment for both seasoned and first-time cannabis users. He delves into the challenges of establishing a cannabis-friendly social space, including regulatory hurdles and community engagement, and highlights his vision for a new kind of social interaction centered around cannabis.

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