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The Cannabis Conversation

Networking, Conferences and Events: Learn the Essential Tools for Cultivating Business

Host Anuj Desai sits down with Ben Arn, CEO of Swiss cannabis-event companies Cannatrade and CB Company, to talk growth by publically spotlighting your brand.




Joining us on the latest episode of The Cannabis Conversation is Ben Arn, CEO of Cannatrade and CB Company – cannabis events companies based in Switzerland.

Ben gives us a round-up of the latest Swiss cannabis industry news, and we also discuss the crucial role that events and conferences play, not only in driving the cannabis industry forwards, but expanding education and reducing stigma.

The Cannabis Conversation is sponsored by Lumino – a boutique HR and Recruitment Agency specialising in building high performance teams for the European Cannabis Industry. They work in three main verticals: Commercial, Medical and Plant Facing.

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About Ben Arn

Ben has been the organizer of Cannabis Events in Switzerland since 2006. His projects also include CannaTrade – International Cannabis Expo (b2c and b2b) in Bern, the CB Expo – Cannabis Business Expo (b2b) and the CB Club – Cannabis Business Network event in Zurich. In 2022 he is also organising the Cannabinoid Conference 2022 (12th IACM Conference and 1 st SSCm Confernce) in Basel. His passions are organising events and connecting people, and the enormous potential of the cannabis plant.


  • 0:00 Welcome to The Cannabis Conversation
  • 0:58 Introduction to Ben and how he got into the cannabis industry
  • 2:40 How Ben became involved in Cannatrade
  • 3:59 Switzerland’s new medical cannabis laws and pilot projects
  • 4:27 An overview of the current state of play in Switzerland regarding cannabis products
  • 7:12 Recreational cannabis trials in Switzerland in 2022
  • 9:50 About Cannatrade, CB Expo and CB Club
  • 14:25 How important are events and conferences for an emerging industry like cannabis?
  • 17:39 What are the differences between big events and smaller intimate ones?
  • 22:00 Do you have any networking tips or tricks?
  • 24:11 How important it is to get people from outside the industry coming to conferences to learn more about what’s happening?


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About Anuj

I’m Anuj Desai – a lawyer and Head of Commercial Partnerships for Knowde Group – a life sciences CRO and strategic consultancy focused on plant based therapeutics and psychedelics

Please follow The Cannabis Conversation to keep up to date with news and insights from the industry, and get in touch at to discuss how I can help your business move forward in the cannabis sector!




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