From marketing with micro-influencers to picking the right staff, GCT presents advice from the experts.
The cannabis pros of GCT's Brain Squad reveal ways they are integrating their stores into their communities.
The cannabis pros of GCT's Brain Squad chime in on value of hitting the road to enhance their businesses.
Amanda Siebert is a best-selling author and award-winning journalist who writes about the health, science and culture of cannabis and psychedelics. She is the author of...
DECEMBER MANAGEMENT This is the month to boost your holiday game. Do a 15-minute huddle with staff each morning to go over the previous day’s results,...
GREEN MONDAY falls on December 12 this year, marking the date when there are only 10 shipping days left before Christmas. Light a fire under shoppers...
The days of investing on excitement are dwindling, fundamentals are mattering more.
We can do a better job of matching the marketing promises of our product’s effects with actual consumer experiences, via molecular research combined with purposeful consumption.
Here’s what operators and regulators can do as the cannabis industry moves out of the rapid growth era towards more steady, mature expansion of markets.
Two states face different pathways in launching legal, adult-use markets. Missouri has a plan that relies on the established medical market, while Maryland’s road has yet...
