Business

Omura’s Shannon Reed on Going Global During a Pandemic

Omura’s CMO helped open European markets to the vape maker, all over email and Zoom.

Published

2 years ago

March 24, 2022

Damon Poeter

Global Cannabis Times Editor-in-Chief Damon Poeter interviews Shannon Reed, CMO of Venice, CA-based Omura. Over the past few years, Reed has been instrumental in taking Omura’s cannabis vape devices to market in several European markets, a big leap forward for the heat-not-burn startup. She shares with GCT how Omura’s vape products are stylish and easy-to-use (1:40), details the company’s mixed distribution strategy and details international expansion plans (5:12). Next, Reed drills down into the details of teaming up with cultivators in international markets, singling out Swiss hemp and CBD producer Heimat (8:30) as the kind of strategic partner you look for to go global (10:05).

Host: Damon Poeter
Guest: Shannon Reed
Producer: Dave Visaya

Related Topics:Cannabis Device Flower Omura Vape Vapes Vaping

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