Business

Omura’s Shannon Reed on Going Global During a Pandemic

Omura’s CMO helped open European markets to the vape maker, all over email and Zoom.

Published

3 years ago

March 24, 2022

Damon Poeter

Global Cannabis Times Editor-in-Chief Damon Poeter interviews Shannon Reed, CMO of Venice, CA-based Omura. Over the past few years, Reed has been instrumental in taking Omura’s cannabis vape devices to market in several European markets, a big leap forward for the heat-not-burn startup. She shares with GCT how Omura’s vape products are stylish and easy-to-use (1:40), details the company’s mixed distribution strategy and details international expansion plans (5:12). Next, Reed drills down into the details of teaming up with cultivators in international markets, singling out Swiss hemp and CBD producer Heimat (8:30) as the kind of strategic partner you look for to go global (10:05).

Host: Damon Poeter
Guest: Shannon Reed
Producer: Dave Visaya

Related Topics:Cannabis Device Flower Omura Vape Vapes Vaping

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Damon Poeter is the editor-in-chief of Global Cannabis Times, produced by SmartWork Media. Damon has had a decades-long career in journalism and publishing, including stints at PCMag.com, Venture Beat, Extreme Tech, Ziff Davis, United Business Media, The Nation, the San Francisco Chronicle, Japan Times and the Gilroy Dispatch.

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