“Cannabis has been used as a form of medicine for thousands of years and now more than ever has become widely known to help people better cope with anxiety and depression.”
— Mike Tyson, co-founder and chief brand officer of Tyson 2.0.
Mike Tyson scored another knock-out this week, expanding distribution of his heavy-hitting brand, Tyson 2.0, into Arizona, Maryland, Ohio and Pennsylvania through his brand’s exclusive partnership with New York-based Columbia Care.
Tyson 2.0 is now available in nine Columbia Care markets, with more planned in the coming months. Columbia Care is one of the largest cultivators, manufacturers and providers of cannabis products with licenses in 18 U.S. jurisdictions and the EU. The company operates 131 facilities including 99 dispensaries and 32 cultivation and manufacturing facilities. Columbia Care is Tyson 2.0’s exclusive national cultivation, manufacturing and distribution partner in the markets where it operates. The partnership was first announced in October of 2021.
Backed by the industry’s top contenders
Columbia Care is best known as one of the original providers of medical cannabis in the U.S. and it now services to both the medical and adult-use markets. Columbia Care was acquired in March by Cresco Labs, the largest wholesaler of branded cannabis products in the U.S. Cresco Labs’ brands comprise of some of the most widely recognize, including Cresco, High Supply, Mindy’s Edibles, Good News, Remedi, Wonder Wellness Co. and FloraCal Farms.
Tyson 2.0 co-founder and chief brand officer, Mike Tyson, is seen at the Heavyweight Exhibit at Boxing Hall of Fame in Las Vegas, Nevada in 2013. PHOTO COURTESY WIKIMEDIA COMMONS/STEVE LOTT
“Tyson 2.0 continues to exceed expectations in all our markets, for both retail and wholesale. The ethos behind the brand, making cannabis accessible to all, is resonating with patients and adult-use customers alike, and we are proud to be partnered with the Tyson 2.0 team to help them bring their mission to more people,” said BJ Carretta, SVP, brand marketing, Columbia Care. “The collaboration across markets and a shared commitment to consistency, quality and focus on our patients and customers is a critical part of the brand’s continued success across the country.”
Extending Tyson’s reach
Arizona patients and customers can now find Tyson 2.0 products at Cannabist Tempe and SWC Prescott. For patients in Maryland, they are available at over 50 retail locations, including Columbia Care dispensaries in Chevy Chase and gLeaf locations in Frederick and Rockville. All four Columbia Care dispensaries in Ohio will sell Tyson’s brand. In Pennsylvania, Tyson 2.0 can be found at over 100 retail stores including Columbia Care dispensaries located in Allentown, Scranton and Wilkes-Barre.
“As cannabis has helped me, it’s an honor to be able to share greater well-being with fans through the unrivaled Tyson 2.0 products we are developing and our synergistic partnership with Columbia Care,” said Tyson, co-founder and chief brand officer of Tyson 2.0.