Branding

Mike Tyson’s New Company Sees K.O. Matching-Up Cannabis and Celebrity

The formation of Carma Holdings expands upon Tyson 2.0’s “house of brands” growth strategy.

Published

2 years ago

November 14, 2022

Brad Cheng

Tyson 2.0 is setting its sights on becoming a “house of brands,” creating a new holding company, Carma, focused on celebrity-endorsed cannabis. PHOTO COURTESY TYSON 2.0

Mike Tyson’s heavyweight cannabis company, Tyson 2.0, and pro-wrestler Ric Flair’s Drip line today announced the brands are coming together under a new parent company focused on celebrity-branded cannabis – Carma Holdings LLC.

“Carma aims to reinvent how celebrity and cannabis intersect,” said Chad Bronstein, Tyson 2.0 co-founder and president and Carma’s new chairman. “With the guidance of experienced business leaders who have built successful brands both inside and outside of the sector.”

The formation of Carma expands upon Tyson 2.0’s celebrity-branded growth strategy, which officially launched in March with the acquisition of Ric Flair Drip. The two high-profile brands have generated $50 million in revenue since launching a year ago and are expected to notch $160 million in sales in 2023.

“Carma Holdings is a testament to our hard work and dedication to developing brands like Tyson 2.0 and Ric Flair Drip,” says Mike Tyson, co-founder and chief brand officer of Tyson 2.0. “Carma has changed the celebrity cannabis space forever.”

Tyson 2.0’s board of directors will transition to Carma, in concert with the appointment of attorney Alex Spiro to the board.

“Creating icon-inspired products that evoke deep consumer connection and deliver elevated experiences, Carma embodies the next generation of celebrity-driven brands,” adds Bronstein.

For more about Tyson 2.0, visit Tyson20.com.

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