Cann, a leading producer of cannabis-infused beverages headquartered in Oakland, CA, has teamed up with online cannabis marketplace Jane for a holiday campaign which reveals there’s a better way to get in the holiday spirit without breaking out the (toxic) spirits.
Cann, founded in 2019 Los Angeles by Harvard and Stanford graduates Luke Anderson and Jake Bullock, has previously produced a series of playful videos populated by the Los Angeles brand’s backers including Gwyneth Paltrow, Kate Hudson, Baron Davis, Rebel Wilson, Rosario Dawson, Darren Criss, Casey Niestat, Tove Lo and Bre-Z.
For Pride Month, queer-owned brand Cann, in partnership with Weedmaps, brought together LGBTQ+ artists and allies for an iconic music video celebrating queer love, inclusivity and cannabis. And last year’s holiday campaign featured Kate Hudson and Baron Davis getting high for the holidays drinking infused Cann-berry King St Vodka. Cann offers a range of microdosed, non-alcoholic beverages with a strength similar to a beer or glass of wine. Its new campaign again illustrates how you can get into the holiday spirit, without any of the traditional holiday “spirits.”
Inviting everyone to the table
In the short written and directed by Lake Bell, a family’s chaotic celebration threatens to become as dry as the turkey, until a modern holiday miracle lifts their spirits and elevates the occasion (spoiler alert: it’s microdosed cannabis in a can), with the help of the Fairy God Cann played by Raja Gemini, a makeup artist, model and past RuPaul’s Drag Race winner.
“Casting a majority queer and BIPOC campaign that isn’t being released during pride season signals the Cann brand’s evolution beyond typical intersectional queer normalization narratives, and a reinforcement that true diversity and inclusion involves having a seat at every table — at all times during the year. Especially these tense family gathering tables where LGBTQ+ people have been told time and time again that they don’t belong as they are,” says Cann Co-founder Luke Anderson.
Cann Social Tonics are available for pick up or delivery at local dispensaries through Jane’s cannabis shopping app or directly from drinkcann.com. Each Cann contains 2mg THC and 4mg CBD for the perfect, sociable holiday buzz. For more information on Cann, visit www.drinkcann.com. For more information about Santa Cruz, CA-based Jane Technologies, visit www.iheartjane.com.