Connect with us


MATTIO Communications and Madison Fiore Launch MATTIO+FIORE Media

Two of the most successful cannabis PR & marketing agencies join forces.




MATTIO+FIORE is the new super agency for cannabis PR & marketing. PHOTO CREDIT: MATTIO+FIORE

MATTIO Communications CEO Rosie Mattio is teaming up with former Hawke Media executive Madison Fiore to create MATTIO+FIORE Media based in Los Angeles, CA. The new agency will spearhead PR and marketing campaigns for cannabis companies facing legal and regulatory hurdles in marketing their products through traditional paid media advertising.

MATTIO+FIORE will focus on guiding clients through the complexities of available paid media and performance marketing strategies, the new partners said in a statement.

Cannabis has found wide legal adoption in a majority of U.S. states. But most paid advertising is still inaccessible to businesses. Leading social media platforms like Facebook, Instagram, Google, LinkedIn and Twitter—marketing vehicles which smaller businesses have come to depend on—forbid most ads for cannabis products as a violation of their policies.

“MATTIO+FIORE’s mission is to eliminate the existing friction points in cannabis marketing by proactively building the infrastructure to execute effective paid media campaigns on mainstream platforms,” MATTIO+FIORE co-founder and CEO Madison Fiore said.

“Paid advertising remains an underutilized tool in cannabis. … MATTIO+FIORE’s services will be essential to brand growth once cannabis e-commerce hits its stride, and I am thrilled to partner with Rosie to push the needle forward within the realm of cannabis marketing.”

Fiore said MATTIO+FIORE Media will focus on growth strategies for clients via media buying, email and SMS marketing, creative campaign development and execution, and managing direct buy listings on third-party platforms such as Weedmaps, Leafly, I Heart Jane and springbig.


As head of growth at Hawke Media, Fiore helped execute million-dollar advertising campaigns on behalf of some of the most successful cannabis and CBD brands in the U.S., including Papa & Barkley, Heavy Hitters, EAZE, Miss Grass, Prima, WYLD, Kadenwood Brands and Parallel.

MATTIO Communications CEO Rosie Mattio has focused her strategic marketing firm on the cannabis lifestyle and emerging markets. With offices in New York, Los Angeles and Toronto, MATTIO prides itself on offering forward-thinking services that meet the evolving needs of cannabis companies, offering end-to-end marketing services, including media and investor relations, content creation, social media, SEO expertise and experiential marketing.

Brad Cheng is the digital editor of Global Cannabis Times, produced by SmartWork Media. Brad's journalism career spans working as an editor for PR Newswire, The Nation and The Santa Barbara News Press, and as Managing Editor of The Katy Courier, and publisher of Now This in Princeton. His career as a screenwriter took him into entertainment advertising, writing major film campaigns for studios and for HBO.



Cannaconvo with Peter Su of Green Check Verified

Cannabis Last Week with Jon Purow interviews Peter Su of Green Check Verified. Peter Su is a Senior Vice President with Green Check Verified, the top cannabis banking compliance software/consultancy in the space. A 20+ year veteran of the banking industry, Peter serves on the Banking & Financial Services committee of the National Cannabis Industry Association. He chairs the Banking and Financial Services Committee for the NYCCIA & HVCIA. He is an official member of the Rolling Stone Cannabis Culture Council. And, he is on the board of the Asian Cannabis Roundtable, serving as treasurer.

Promoted Headlines






Most Popular