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In Gesture of Solidarity, Nabis Releases Wholesale Data to California Industry

Metrics shed light on both the consumer demand and financial health of California’s industry in the second half of 2022.




Founded in 2018 by Jun S. Lee, left, and Vince C. Ning, Nabis has established itself as the leading cannabis wholesale platform in California. Nabis supports the largest portfolio of brands in the world, exclusively supplying over 200 brands to nearly all of California’s dispensaries, according to the company. PHOTO NABIS

Nabis of San Francisco, a leading cannabis wholesale platform distributing over 200 brands across California, has released to its partners—and for the first time to the cannabis community at large—a preview of its proprietary wholesale category data across flower, vape, concentrates, prerolls, edibles and personal care.

“We’ve never done this before and wholesale distributors are typically incentivized to keep this information private,” says Brian Dewey, Head of Business Development at Nabis. “In today’s cannabis climate, any market knowledge that companies can leverage to support their portfolio and ensure they make profitable business decisions is paramount to their success. We’re thrilled to be sharing our initial wholesale category findings, and hope it will help direct strategies as we head into the new year.”

Market share by category from June-November 2022 across Nabis’ ecosystem in California dispensaries:

  • Vape is the highest selling product category at 38%

  • Flower is second at 21%

  • Prerolls are third at 17%

  • Concentrates are fourth at 11%

  • Edibles are fifth at 9%

  • Personal Care is sixth at 3%

These metrics shed light on both the consumer demand and financial health of California’s industry in the second half of 2022 with a look at live gross annual sales for each category, as well as the top selling markets across the state.

As a wholesale platform, Nabis provides its brand partners real-time access analytics related to their business such as category and SKU performance, market saturation by territories, retailers to target and retailers’ credit scores. Nabis tracks other market-specific data and trends to further provide its partners with a comprehensive look into the state of the market. Beyond overall sales and metrics such as product discount levels, extended terms variability and seasonality on products, the new wholesale data reflects geographic trends across California.

“Knowing which areas in the state offer opportunities for product innovation is critical for cannabis brands,” says Dewey. “Without it, brands are essentially in the dark and forced to experiment with their sales strategies, which can be costly and counterproductive.”

Nabis makes the broader range of its industry-specific insights available to the company’s brand partners as an additional feature to Nabis’ wholesale services. The company plans to build out and integrate the formalized wholesale category data into its platform for real-time utilization in 2023.


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