Primitiv, a black-owned Detroit, MI-based cannabis and wellness company co-founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., today launched Primitiv Performance, a product line designed for people living an athletic lifestyle to use before, during and after a workout.
Based on their experience in the NFL, Sims and Johnson saw a need for a different kind of elevated wellness in the athletic recovery space. After co-founding Primitiv, the two began working on a phytocannabinoid-infused line of products. Primitiv Performance’s first-t0-market products include an oral rehydration electrolyte drink mix in four flavors, and a topical cream formulated specifically to reduce inflammation and chronic pain caused by sports injuries and daily wear-and-tear.
Primitiv Performance utilizes a proprietary blend of electrolytes, vitamins, and water-mixable nano phytocannabinoids (CBD, CBG, CBC and CBN) formulated to aid in rehydration, recovery and support the immune system. Performance was developed in collaboration with CYP, a company focused on innovating cannabis consumption by developing fast acting, bioavailable and consistent products through the integration of its High Performance Nano Emulsion technology.
“I’ve long been an advocate of cannabis as a holistic way to help my body recover from the trauma it faced each day on the gridiron and knew there were many other ways to unleash the power of this plant into our daily lives,” said Johnson. “As someone who has turned to cannabis as a natural pain relief remedy for the better part of 20 years, I’ve seen first-hand how it can change lives for the better.”
All products can be purchased online at www.primitivperformance.com.