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“All Things Must Grass” Cannabis Collection Salutes George Harrison

Published

3 years ago

April 17, 2022

Brad Cheng

The kinder, gentler cannabis of George Harrison’s era is meant to be invoked by cannabis company Dad Grass’ “All Things Must Grass” special blend of CBD and CGB pre-rolls. PRNEWSFOTO/DAD GRASS

“It focuses your attention better on the music so you can hear it clearer.”

– George Harrison

Beatle maniacs fire up your sitars: Los Angeles-based cannabis brand Dad Grass announced this week its “All Things Must Grass” Collection. Produced in cooperation with the estate of music legend George Harrison, the collection of Harrison-themed pre-rolls and products celebrates the 50th anniversary of the late Beatles’ masterpiece, “All Things Must Pass.”

Along with special-blend pre-rolls, Dad Grass has for sale a line of Harrison-themed merchandise on its website. The company has created “All Things Must Grass” paraphernalia and merch emblazoned with Harrison’s portrait and signature on rolling papers and trays, buttons, bumper stickers, ashtrays, limited-edition art prints and even a stash box in a “All Things Must Grass” cardboard sleeve – designed to disguise itself as a double-cassette box on your record shelf full of British monos.

Dad Grass’ “All Things Must Grass” faux double-cassette stash box features a sleeve with the original artwork to George Harrison’s 1970 album. PHOTO COURTESY DAD GRASS

The “All Things Must Grass” Special Blend pre-rolls are produced using federally legal (less than 0.3% THC) CBD + CBG organic hemp flower. Dad Grass says the combination of hemp’s enlightening cannabinoids – CBD for physical harmony and CBG for mental clarity – serves as an ode to George’s mystic blend of cultures, styles and times. Company co-founder and CEO Ben Starmer noted that Dad Grass looked for an easy-going experience with its George Harrison line – reviving the laid-back sensibility of the casual smoke.

“We tend to shy away from the high test blow-your-mind weed that kids are into today,” said Starmer. “For this project, we set out to create a mellower kind of joint, something that blended together the type of high quality, low potency and all-natural flower that was around when George was ‘having a laugh’ back in the early 70s. Just a classic smoke for a classic bloke.”

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Brad Cheng

Brad Cheng is the digital editor of Global Cannabis Times, produced by SmartWork Media. Brad's journalism career spans working as an editor for PR Newswire, The Nation and The Santa Barbara News Press, and as Managing Editor of The Katy Courier, and publisher of Now This in Princeton. His career as a screenwriter took him into entertainment advertising, writing major film campaigns for studios and for HBO.

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