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New Spin on Sport Uniforms: A Cannabis Company Logo

Colorado ultimate disc team are the first pro players to wear cannabis advertising on their jerseys.




For the first time in sports history, the American Ultimate Disc League’s Colorado Summit took to the Frisbee field wearing the logo of a cannabis company. PHOTO COURTESY AUDL

For many sharing good vibes there’s nothing like a Sunday in the park for a game of catch with their faithful Frisbee “flying discs” – the perennial pastime of the 420-minded. Denver-based Schwazze now has the distinction of being the first cannabis business to see their logo on any professional sports team’s jersey – the uniform of an ultimate disc team, naturally.

A Colorado Summit jersey emblazoned with the logo of Colorado cannabis dispensary, Star Buds. PHOTO COURTESY CNW GROUP/MEDICINE MAN TECHNOLOGIES)

The newest professional team in the American Ultimate Disc League (AUDL), the Colorado Summit, made sports history by hitting the field in their season openers wearing jerseys with the logo of cannabis dispensary Star Buds, owned and operated by Schwazze.

Opened in Colorado in 2013, the dispensary is one of five Star Buds outlets across the U.S., with an additional outlet in no-stranger-to-beach-games, Jamaica. Among the other brands under Schwazze’s banner are Colorado’s Drift and Emeraldfields and R.Greeleaf in New Mexico.

Ultimate Disc as a sport was created in 1969 and is now the fastest-growing in the world. Moving from college campuses to stadiums, the sport is being considered for admission to the 2028 Olympics. The Summit are one of 25 teams across the U.S. and Canada that compete in the American Ultimate Disc League.

“We’re incredibly proud to be the first cannabis company to sponsor Colorado’s first professional ultimate disc team and hope this will drive a movement toward the acceptance of cannabis in professional sports,” said Justin Dye, CEO and chairman of Schwazze.


Schwazze, which takes its name from a cannabis plant pruning technique, is the parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale. When they’re not cheering great catches, Schwazze’s leadership strives to promote diversity and inclusion and employ climate-conscious best practices. The Colorado Summit holds youth clinics as an outreach to underprivileged communities to introduce kids to ultimate disc and hang with the state’s top professional players.

The Summit play their first home game on Memorial Day Weekend, May 28th, at the University of Denver’s Peter Barton Stadium. Fox Sports will broadcast two of the Summit’s home games live nationally on FS2 this season. All of their games can be streamed online on AUDL.TV.

Brad Cheng is the digital editor of Global Cannabis Times, produced by SmartWork Media. Brad's journalism career spans working as an editor for PR Newswire, The Nation and The Santa Barbara News Press, and as Managing Editor of The Katy Courier, and publisher of Now This in Princeton. His career as a screenwriter took him into entertainment advertising, writing major film campaigns for studios and for HBO.



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